P.C. Rossin College of
Engineering and Applied Science

Pasquale J. Costa

Position: 
Professor of Practice Member, Integrated Business and Engineering
Address: 
Harold S. Mohler Laboratory
200 West Packer Avenue
Bethlehem, PA 18015

Phone Number: 
(610) 758-4108

Areas of Research

Entrepreneurship
Marketing
Business Start-ups
Sales Strategies
Long-Range Planning
Segmentation Analysis
Healthcare

Profile

Pat J. Costa is a professor of practice in industrial and systems engineering, supporting Lehigh's innovative Integrated Business and Engineering (IBE) honors program. He serves as primary instructor for the IBE first-year workshop, entrepreneur independent study program, and senior capstone design program, as well as the introduction to entrepreneurship course in the Entrepreneurship minor. Costa is also the primary marketing instructor at the Pennsylvania School for Global Entrepreneurship at Lehigh University.

Prior to coming to Lehigh, he was the executive director of the Berks County Business Incubator System at Kutztown University. He has been president and cofounder of Fiberoptic Medical Products, a medical manufacturing company that specialized in neonatal/pediatric care, and vice president of marketing of Lehigh Valley Hospital and Health Network. His many product development achievements include the invention of a fiberoptic medical device used to treat newborn jaundice, a fiberoptic transilluminator used in neonatal transport, and a computerized pulmonary function system used to assess the lung mechanics of neonates on ventilators in real time at the bedside.

Costa is skilled in many aspects of product and business development with particular interest in new business start-up, sales strategies and tactics, long-range planning, segmentation analysis, and healthcare marketing.

Education

B.S., Marketing, Pennsylvania State University